The digipak on the right is for another MGMT single 'Time to Pretend'. This digipak continues to reinforce MGMT's trippy style, aiming at 15-21 year olds like our video. If you look closely at the image you can see game console controllers, showing that they are aiming for a youngish audience as gaming is widely associated with teenagers, another way they do this is by making the imagery very violent, bizarre and brightly coloured, therefore catching the eye of their target audience. It also has conflicting images such as the earth being eaten by two monsters, which appear to be being controled by the gaming controllers in the hands of trippy lookings creatures and a love heart down the bottom. There is so much going on in the picture that some things become really subtle until you look closer such as the city scape at the bottom, the guitar hovering above the world and the small font spelling out 'eat the world'. I'm going to incorparate this bizarreness into my digipak for 'Weekend Wars'. This digpak fits the genre well as it is abstract at the same time as being very eye catching and including imagery that 15-21 year olds will identify with.
The digipak on the right is from a progeressive band called Yes who used the same sort of weird art work on there album digipaks. This digipak's audience at the time would have been a slightly older audience than MGMT's such as 21-40. This means the imagery has less violence and less going on. The album is called fragile and shows the earth hanging in space with water and trees highly visible, unlike MGMT's digipak this one seems to have a message, 'that the earth is a fragile place that needs looking after. The image of the the flying boat meets crossbow leans more towards the trippy style that MGMT uses. There isnt alot going on in this digipak when compared with 'Time to Pretend' but this could be due to the fact that this digipak has a message. Like 'Time to Pretend' this uses bright colours to catch there audiences attention when on the a shelf in a shop. I think for my digipak i will take the trippyness of MGMT's digipak and the idea of having a message from 'Fragile'. This digpak fits in well with its genre as most progressive artwork is pretty abstract with imagery that makes you think.
