Thursday, 3 December 2009

Flat plans



These are my flat plans for my digipak. I used similar ideas on each using imagery from our video to connect the promo pak together. I used the trippy imagery that is used on the other MGMT digipak i looked at and decided not to use Yes's style of artwork as it didnt match our song and band. These 3 flatplans are all are aimed at the same audience as our video because we need to be consistent with our advertising to do this i used imagery that would appeal to the teen audience such as the tanks, grenades, musical instruments and alcohol.
In the first flatplan (top left) i used imagery from the video heavily using it for the front cover and back cover to empahsise the connection.
The second flatplan (top right) i used the trippy aspects of the video alot more, such as the shot of people stumbling through a line of light thats rushing towards the foreground. For the front cover of this digipak i decided to have the main focus the title of the song and have weird objects floating around it, all of these objects relate to the lyrics and/or video.
In the final flatplan i used alot more inspiration from the song using war like imagery. I then also used the shot of people stumbling through light and the starting shot on the back to keep the connection between the two products. I think this is the digipak i will finally make in Indesign because it relates to the song better than the other two and it also keeps the trippy nature of MGMT.

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